When there is crush in the movie theater or opening of the big super star bollywood or hollywood movie then people prefer the online ticket booking system & Only one brand comes into the mind i.e “BookmyShow”. Learn in this video BookmyShow Business Model which is able to booked over 1 cr+ tickets in a month with the revenue of over 100+ cr.
All about BookmyShow Business Model :
BookmyShow Facts :
- Started in 1999 as a Software Reseller of VISTA Group. (Big Tree Entertainment Private Limited Company)
- Started by Ashish | Parikshit | Rajesh.
- Start BookmyShow in 2007.
- 30+ Millions App Downloads
- 10+ Millions Tickets Per Month ( 1Cr+)
- 3 Billion + Page Views.
- India’s Top 34th Website as per Alexa.
- 16 Million+ Customers
- 4 Country
- 350+ Cities | 3500 Screen
How BookMyShow Business Model Work :
Straight forward Business Model :
Its Charge the Convenience Fee on every ticket which is booked on their platform. Initial they charge 0 from consumer but when gain the popularity then its charge 10% internet handling fee + Service Tax.
Offline Ticketing :
People can book and pick up tickets from kiosks or touch points appointed by BMS team.
Different Revenue Model :
60% Revenue Comes from Ticket Sales :
-Movie Tickets (English, Hindi etc)
-Sporting Events – IPL, ISL, Pro Kabbaddi, World Cup, T20, ISL etc.
-Theater Performing Arts
-Corporate Trainings and Sporting Events
Offline Ticketing : People can book and pick up tickets from kiosks or touch points appointed by BMS team.
Non Ticketing Revenues :
Spectator Management : Manage end to end logistics and requirements of events. From ticketing (online and offline) to ticket verification, to concierge and everything in between. They deploy manpower at these locations to take care of all this stuff and charges man hour based or event based fees.
BMS has an on-ground service for vendors, where it gives a food and Beverages management system to F&B vendors at events. BMS has portable turnstiles, which can be transported from one venue to another. These turnstiles read barcodes and give entry, are manned by BMS employees and volunteers from the event (if any), who help the visitors with gate entry and guide them around the venue.
Advertisement and Promotion :
-Any newbie who wants to promote their art work of films and short films can approach BMS to give them an “interest creation” boost with the online audience. BMS can take advantage of their huge page views to promote these new artists and their offerings.
-The F&B units of the venue can offer discounts on the platform of ticket booking over BMS and they pay BMS for hosting their offers on the App.
How BookmyShow Technology Works
Technology Funda : API ( Application Programming Interface)
In Events :
Event Tickets are numbered wise so no rocket science.
Revenue of BookmyShow :
-127+ Cr in FY 15.
-Accel Partners , Network 18 and Saif Partners.
– Valuation over 1000+ Cr.
So Hope you like our Analysis on Bookmyshow business model. If you have any query then mentioned in the comments.